MY CREATIVE JOURNEY
What Shapes Me, And The Creative Process That Drives My Work
ABOUT ME
Hi, I’m Lucas!
I’m a graphic designer based in Toronto, Ontario, passionate about creating meaningful and captivating designs. My journey began at Toronto Metropolitan University, where I discovered the power of visual storytelling through print, typography, and layout design. Along the way, I gained hands-on experience as a graphic designer for an academic publication journal at St. Michael’s College. I even worked in the printing industry, where I learned the ins and outs of production. From there I went to Humber Polytechnic, where I got my Advanced Diploma in Graphic Design.
While I honed my skills in traditional graphic design, I explored into the digital mediums, including digital illustrations, motion design, branding, and UI/UX. I’ve mastered tools like Adobe Photoshop, Illustrator, InDesign, and After effects and I’m continually pushing myself to learn new techniques to bring ideas to life.
I find creativity in all aspects of life. I’m deeply immersed in the world of cars, in what I call "rolling art." I enjoy painting, drawing, and reading. Music is another big part of my life as I’ve been playing guitar since I was a kid. When I’m not designing, you’ll likely find me analyzing films, exploring art museums, all trying to find new ways to fuel creativity. Design is not just a career for me. It’s a way of life.
MY CREDENTIALS
Experience
-
The Mike Publications Inc.
- Graphic Design Manager
(September 2019 - December 2019) -
St. Joseph Communications
- General Helper in the Print Department
(April 2019 - January 2020) -
University of St. Michael's College
- Graphic Designer
(January 2020 - March 2020)
Education
-
Toronto Metropolitan University
(September 2018 - January 2020) -
Humber Polytechnic
(September 2023 - May 2026)
To see more of my education and experience credentials, visit my LinkedIn below.
MY PROCESS
To get a better understanding of how I work, here is the usual structure I follow for every project:
RESEARCH
Understand the client's goals and project objectives, then translate their vision into mood boards and rough sketches.
CONCEPT
Conduct research and develop 2-3 initial design concepts. Present these rough ideas to the client for feedback.
DESIGN
Enter the design and production phase, where all assets are created or prototyped and shared for review and feedback.
REVIEW
Engage in collaborative feedback to address the design and copy revisions, ensuring alignment before finalizing.
FINALIZE
After project approval, finalize all assets, package the files, and deliver them to the client. Ongoing support is always available.