Promo Video Campaign
When Shimmer Shine asked for a promotional video to spotlight their flagship product, the goal was to create a bold, typography-driven motion piece that felt modern and true to the brand. Building on earlier branding work, I translated the visual identity into motion while maintaining clarity, energy, and consistency.The result is a fast, product-focused video that brings the brand to life through a cohesive and engaging motion system.
Client: Shimmer Shine
Project Year: 2024
Role: Motion graphics, Typography animation
Deliverables: Storyboard, motion typography design, edited video clip, visual system in motion format.
Collaborators: Solo project. All stock video from adobe or created by me. Refrences PDF Here.
Challenge
Create a visually engaging video that stayed true to Shimmer Shine’s brand while balancing energy, clarity, and legibility. Maintaining readable typography across dynamic motion and varied backgrounds was key.
Strategy
Developed a fast-paced, typography promo highlighting three key product features. Motion and type were the primary storytelling tools, supported by minimal stock footage.
Take Aways
Strengthened skills in After Effects, dynamic type animation, and storytelling through typography. Learned to balance readability with style while creating engaging, motion-driven brand content.
